Customer centricity is all the rage these days but what is it exactly and how can it benefit you? Simply put, customer centricity means putting the customer and their needs at the center of an organization’s heart and mind. Practically, this means making decisions with customer interests as the priority. Making this happen requires starting [...]

Do you see your event production provider as a partner or a vendor? There is a difference. Vendors deliver products. They are all about transactions. You make an order, they deliver. While it is simple, it also puts most of the work on the buyer. Vendors may do the lifting, but the buyer must do [...]

While in-person events are extremely effective and preferred by many event organizers, they are not always the best fit for every objective. And while we at innoVia crave the full return of in-person events, it is important to know that virtual options can be better options depending on more effective depending upon the event objectives, [...]

The pandemic continues and the last thing you probably want to see is something else mentioning it. However, fear not, this will not be focused on pandemic woe, rather, we’re going to look at flexibility, a key skill businesses should have learned over the last two years of what has seemed like constant change. In [...]

It’s a new year and many of us are setting goals and planning for the next 12 months. How many of those plans involve meetings and events? Probably a lot. While you’ve spent time on your sales, manufacturing, and operational strategies, have you thought about your meeting and event strategy? If you’re like most businesses, [...]

“I don’t know.” These are words no customer wants to hear from a service provider. A knowledgeable team is critical to making customers successful and getting the work of business done. In fact, in just about every book ever written on strategy, the most valuable tool one can possess is knowledge. A knowledgeable team can [...]

Have you ever been in a conversation where you knew the other person was really listening to you? You could just tell they were interested and hung on every word. It felt good, didn’t it? Well, this is what it is like when you work with companies that are customer centric. They pay attention and [...]

Empathy is the ability to understand and share the feelings of another. So, since business is primarily about people and relationships, empathy is a logical skill for businesses to hone and practice. Put simply, if you understand people better, you can support them better. The irony of empathy is its power. While appearing to be [...]

Innovation can come in many shapes and forms. Most consumers experience innovation as breakthroughs in product improvement or new technology advancements. However, many of the greatest B2B innovations have to do with creative improvements to process and designing agile business models that embrace a market’s ever-changing tendencies. The first step in providing process innovation is [...]

Nothing makes a brand the brand of choice for customers more than a consistent experience. We all like the safety in knowing what we are going to encounter. This is why consistency is so important. Think about it, when we are customers, we like it when we see the same staff, get the same service, [...]