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About Elieth Pena

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So far Elieth Pena has created 4 blog entries.

The Growing Role of AI in Life Sciences Events

Artificial intelligence is quickly becoming part of the conversation across every industry, but in life sciences events, its role is especially impactful. Not because it replaces human expertise. But because it enhances how we plan, design, and deliver complex experiences. From investigator meetings to advisory boards, AI is helping event teams move faster, make smarter [...]

Life Sciences Event Trends to Watch

Life sciences events are evolving quickly. Pharmaceutical companies, biotech organizations, and healthcare innovators are under pressure to deliver meetings that are more strategic, more measurable, and more engaging than ever before. In 2026, life sciences events are no longer just about sharing scientific updates, they are platforms for collaboration, education, compliance, and brand experience. From [...]

2026-04-27T20:48:20+00:00April 27th, 2026|Uncategorized|

Sourcing Smarter: Key Takeaways from Pharma Forum

At Pharma Forum this year, one theme came through clearly: Sourcing AV is no longer just about cost—it’s about strategy. During his session, Mike Ruocco, President of innoVia, shared practical insights to help life sciences meeting planners navigate venue and AV partnerships more effectively, especially in today’s evolving landscape. Here are the key takeaways. 1. [...]

2026-04-07T14:12:39+00:00April 7th, 2026|Uncategorized|

Why AV Is a Strategic Investment, Not a Line Item

For many organizations, audio visual (AV) is still treated as a line item, a necessary expense to support presentations, microphones, and screens. But in today’s event landscape, especially within life sciences, pharma, and financial services, that mindset is outdated. Because AV doesn’t just support the event. It shapes how the event is experienced, understood, and [...]

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