Elieth Pena, Author at innoVia Productions

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So far Elieth Pena has created 2 blog entries.

Sourcing Smarter: Key Takeaways from Pharma Forum
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Sourcing Smarter: Key Takeaways from Pharma Forum

Sourcing Smarter: Key Takeaways from Pharma Forum

At Pharma Forum this year, one theme came through clearly: Sourcing AV is no longer just about cost—it’s about strategy. During his session, Mike Ruocco, President of innoVia, shared practical insights to help life sciences meeting planners navigate venue and AV partnerships more effectively, especially in today’s evolving landscape. Here are the key takeaways. 1. [...]

Elieth Pena2026-04-07T14:12:39+00:00April 7th, 2026|Uncategorized|

Why AV Is a Strategic Investment, Not a Line Item

For many organizations, audio visual (AV) is still treated as a line item, a necessary expense to support presentations, microphones, and screens. But in today’s event landscape, especially within life sciences, pharma, and financial services, that mindset is outdated. Because AV doesn’t just support the event. It shapes how the event is experienced, understood, and [...]

Elieth Pena2026-03-28T04:24:50+00:00March 28th, 2026|AudioVisual, Creative Services, Event Production, Event Technology|