With all the new technology and types of events we see today, it seems you need your own personal translator to get through the complexity and confusion in the language that comes with it. We hope that this short glossary of terms will help you navigate the event industry with ease.

Augmented/Virtual Reality                

Known as AR and VR, these technologies use software to enhance a user’s experience through the application of digital visual elements, sounds, or other stimuli.


The amount of data delivered over a network or internet connection in a given amount of time. Think of it like the amount of water hoses can deliver depending on different sizes. Bandwidth is most often measured in megabits per second (Mbps).

Event Website             

Event websites are dedicated, comprehensive, branded websites most often designed for large events. They are generally built to market events so people will pre-register.

Dress or Full Rehearsal

The final or full rehearsal of a live show in which everything is done precisely as it would be in a real performance including complete runs of presentations and all audio and video cues.

Hybrid Event               

A hybrid event is a meeting, event, conference, or trade show that combines an in-person component with an online or digital one to connect in-person and remote participants from multiple locations.


A two-way active communication experience where activities and/or conversations are conducted in real-time by multiple participants.

Live Stream                 

Real-time delivery of audio and video over the internet.

Lower Thirds                

A combination of text and graphics placed in the lower area of the screen to give the audience more information such as a speaker’s name and title.


Platforms are comprehensive software tools that incorporate a variety of devices to plan, host, and execute online events. Most platforms also allow for Video-On-Demand experience.

Registration Website               

Registration websites are online portals where event attendees can sign up to attend an event. These portals also provide easy access to data for event organizers.


The opportunity for presenters to become familiar with the meeting technology and flow of the session as well as obtain additional instructions for the live session. Unlike a dress or full rehearsal, every presentation and action is not run completely in a rehearsal.

Self-Service Platforms

These are platforms that offer Do-It-Yourself (DIY) tools where planners can set up everything on their own.


A pre-recorded presentation or talk that is distributed in a manner that the audience perceives as “live.” Use of interactive tools can help further increase the perception.

Tech Check                

An opportunity for a presenter to test and troubleshoot any issues with their devices including camera and microphone settings and room lighting. Tech checks are also an opportunity to identify issues with presenters’ internet bandwidth. Please note, a tech check is not the same thing as a rehearsal.

Virtual Events

Virtual events use technology to deliver an entirely online experience which may include keynote presentations and breakout sessions as well as other elements like virtual lobbies, Q&A sessions, polls, and other attendee interactivity.

Video-On-Demand (VOD)

Recorded sessions and resources that attendees can access on their own schedule.